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SCWMF 2025 SPRING CONFERENCE & EXHIBIT

NOVEMBER 19, 2025

DOUBLE TREE BY HILTON

222 VINEYARD AVE, ONTARIO CA 91764

Image by Kajetan Sumila
2025 Annual Conference Speakers
Thank you to our speakers for sharing their time and expertise.
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Zoe Heller was appointed Director of CalRecycle in May 2024.
Director Heller served as CalRecycle’s first deputy director over the Division of the Circular Economy since May 2023. Prior to that, she helmed CalRecycle’s Division of Mixed Materials and Local Assistance. She previously served as CalRecycle’s deputy director over the Office of Policy.
Earlier in her career, Director Heller worked at the U.S. EPA’s Pacific Southwest Office for more than 10 years. She was manager for the Zero Waste section for three years and served as special assistant to the Regional Administrator from 2012 to 2013, and an environmental protection specialist in the Environmental Justice program from 2006 to 2012. From 2004 to 2006, Director Heller was a research and policy analyst at the Center for Neighborhood Technology in Chicago, Illinois.

Director Heller holds a Bachelor of Arts in Environmental Policy from Eckerd College in St. Petersburg, Florida, and a Master of Public Administration from Roosevelt University in Chicago, Illinois.

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Heidi Sanborn, Founding Executive Director, National Stewardship Action Council

Heidi has been a leader in the solid waste industry for 34 years, working with industry, government, and the public to reduce waste, improve product design and recyclability, and implement cost-effective projects and policies which protect public health and the environment and support a circular economy.

Heidi began her career as a consultant working on mandated recycling goals, then became Policy Advisor to the Chair of the California Integrated Waste Management Board, now known as the California Department of Resources Recycling and Recovery (CalRecycle).
 
Heidi was one of the original co-directors of the California Product Stewardship Council (CPSC), a non-profit formed in 2007 to change the way waste management is funded in California. CPSC gained international recognition as a thought leader and driver for producer responsibility programs.

After eight years of success in California, Heidi formed the National Stewardship Action Council (NSAC).  She soon thereafter formed the Stewardship Action Foundation (SAF) as a 501c3 to educate and support the work of NSAC which is a 501(c)(4) nonprofit organization that will engage primarily in lobbying and advocacy work for Extended Producer Responsibility (EPR) anywhere in the U.S. and at any level of government. 

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Philip Mainolfi
HF&H Consultants, LLC

Philip brings over 13 years of prior financial, accounting and process automation experience, as well as seven years of diverse experience in the solid waste industry.  While in the private sector, he spent three years managing solid waste contract compliance for 46 municipalities and government agencies, developing financial models, automating financial reporting processes, designing and developing management reporting tools, and managing external audits.  Mr. Mainolfi received invaluable insight into hauler/processor operations, zero waste planning, and public outreach.  Prior to entering the solid waste industry, Mr. Mainolfi spent four years as a business analyst at Brown Brothers Harriman where he focused on process automation, procedure development, and the implementation of a centralized data ecosystem.

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David Davis, CMA

President, MSW Consultants

David Davis – Mr. David Davis is a Certified Management Accountant (CMA) with over 30 years of experience in the field of solid waste management. Mr. Davis’s expertise lies in working with municipal managers to maximize the value of the solid waste services provided to their ratepayers. He has held executive management positions in both the private and public sectors and has extensive experience in providing business advisory services to local government in the field of solid waste management.

As a chief financial executive for local hauling and landfill divisions of a national solid waste management company, Mr. Davis was responsible for financial reporting, budgeting, cost analysis, billing, and collections. He also managed the accounting and rate analysis sections of the City of Riverside’s Department of Public Utilities.

Mr. Davis has specific experience in: 1) analysis and design of customer rates for refuse collection, transfer, processing and disposal operations; 2) development and evaluation of competitive proposals for waste collection, recycling, and transfer service; 3) feasibility studies for waste processing, waste transfer, and landfill gas projects; 4) verification of the proper payment of solid waste fees; 5) management reviews of solid waste operations; 6) evaluation of alternative waste diversion programs; 7) solid waste program planning and funding; and, 8) evaluating internal management controls.

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Mike Caprio

Director of Government Affairs - CA at Republic Services

In this role, he oversees legislative and regulatory activities throughout the state and provides advocacy on matters related to environmental services, climate initiatives, the circular economy and sustainability. Mike works closely with peers in the industry as well as several non-profit organizations that advocate on common issues. His operations background has provided an in-depth view of the challenges associated with implementation of policy decisions and how initiatives can be developed so that optimal outcomes are achieved.

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Jenna Dotson

Municipal Manager at Republic Services

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Avecita Jones

Senior Program Manager, Sustainable Materials Management, City of Carlsbad

Avecita Jones serves as the Senior Program Manager for the City of Carlsbad Environmental Sustainability Department. She holds a Master’s degree in Business Administration and Educational Leadership from the University of Texas. Joining the city in 2015 as a Management Analyst, she spearheaded the solid waste program's evolution into the Sustainable Materials Management Division. Avecita played a critical role in crafting Carlsbad's first Sustainable Materials Management Plan in 2019, positioning the city as a leader in environmental stewardship and innovation. Avecita is passionate about implementing programs in the city that holistically benefit the local economy, environment, and San Diego region.

MODERATORS
We appreciate your insights and helping to make our conference a success!
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Eric Zetz
General Manager, Ventura Regional Sanitation District

Eric Zetz has been in the solid waste industry for several decades.  In 2009 Eric served as the Solid Waste Manager for the City of Clovis (CA) where he oversaw the City's municipal landfill. Then in 2019 Eric served as the Director of the Merced County Regional Waste Management Authority where he oversaw two regional landfills: Billy Wright landfill in Los Banos, CA; and the Highway-59 landfill in Merced, CA. In 2023 Eric became the Environmental Resources Division Manager for the City of Oxnard where he oversees the City's collection services, street sweeping, Material Recycling Facility operations, scale house, transfer station and many contractual partnerships. Eric has served as the Solid Waste Association of North America (SWANA) Central CA Chapter President; SWANA-CA Legislative Task Force Chair; and President of the Stewardship Action Foundation (SAF). Eric has a Bachelor's degree in Public Administration and a Master's degree in Business Administration from Fresno State. Eric also carries a CA Specific Manager of Landfill Operations (MOLO) certification from SWANA.

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Alex E. Helou, Ch.E.

Assistant Director, Solid Resources Program Development

Alex heads the Solid Resources Group that is responsible for managing solid waste for the entire City of Los Angeles, including collection, transport, and processing of source separated recyclables, green materials, and municipal solid waste from 750,000 residential customers. Alex leads a workforce of over 1,300 employees in five Divisions, with an annual operating budget of over $180 million. He is in charge of implementing many key solid waste management strategies to help the City of Los Angeles achieve Zero Waste by 2025, including the Solid Waste Integrated Resources Plan and the Commercial Franchise System. The City has exceeded the 75% diversion rate and continues moving toward the zero waste goal. A 22-year veteran of the City of Los Angeles, Alex is a Board registered Professional Chemical Engineer with a Bachelor of Science in Chemical Engineering and a Master of Science in Environmental Engineering.

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